I don't normally post the same article twice on two different blog, but I thought this was a great article to share - especially at this time of year when our email marketing campaigns can be so very important.
Be the Smart Email Marketing Guy
It is easy to see that your mailing list is one of your most valuable assets, but do you really know how to make money with it? Making money with your mailing list can be made easier and more effective by the following guidelines.
By Diego Norte
1) Be cautious of third party lists and send your e-mails to a permission-based list. You can work to build your own permission-based list by encouraging your target audience to sign up for your e-mail communications at every opportunity. Don't assume you have permission, please ask for it!
2) Reach your subscribers more often and on time, but not too frequently. By setting your newsletter to go out regularly once a week, you can build a close-knit relationship with your readers. The more you talk with them, the more they trust you, the more likely they are to buy what you recommend. It is important to send your newsletter periodically, and on time. However, if your newsletter is sent too frequently (e.g. more than 3 times a week), then it will feel like an advertisement or an imposition rather than a service or a gift.
3) Develop a content formula and consistent layout that works for you and your readers. Some typical ingredients for newsletters include tips, case studies, success stories, industry news and trends, short surveys and etc. The layout of newsletters should be simple, consistent and unique.
4) Write to an audience of one. Try writing as though you were writing to one really person, a model who seems your ideal customer in your mind. What do they do for a living? What magazines do they read? What music do they listen to? Whenever you write an email marketing note, you write it to that person. And when you write from a heart place with the heartfelt intent of helping and connecting with another individual, your whole list will probably feel that intimacy.
5) Provide a tip, recommend a product. Give value first with tips and how-to information that will really help your readers. Then at the end of your communication, you can say, "by the way, I found a product that will help you do that... find out more about it here..."
6) Know the real problems your customers are experiencing and offer tips and solutions to those problems. It's all about relevancy. If you have a list of work at home mothers, they possibly don't want to know about tips to clean your bedroom fast. However, if you have a tip or product or service to help them with time management, that seems a good fit.
7) If your list is too broad, you should consider breaking it up into smaller lists by topic. For example, instead of having one big list, you should have several of lists based on the areas of interest and expertise. This allows you to address the specific concerns of each individual and be right on target with your tips and offers.
These are great tips... Happy Thanksgiving everyone!