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Scentsy
Work at Home Mom 
Thursday, June 28 2007
This is a great article that I published in my older WAHM Blog...
Moving it here because it is a great resource...  :)

====================================================
I am always looking for new ways to keep traffic coming to my sites.
One thing that I have realized is that this isn’t a simple process.  You
don’t submit your site to search engines once, and be done with it. 
Getting traffic to your site is an ongoing process that you should
dedicate a little time to each and every day.

Kay Green, from
My Precious Kid shares with us some great tips
for getting that traffic flowing:

TUTORIAL: 20 Ways to Increase Your Web Site Traffic
by Kay Green,
www.MyPreciousKid.com Copyright 2005
       
1. TELL THEM HOW - Make your web site inviting with enough
information and resources to keep your traffic coming back. Do not
have too many gadgets or distracting things on the opening page.
Add things to bring them back. Once there, make sure they can see
HOW to order.

2. CONTESTS - Run a contest to get new site visitors. I run my
quarterly contest for newsletter signups - which give  me 3 months to
reach them 3 times with my products and specials. Get this page
listed in the many contest directories online. This gives you a
LINK BACK.

3. FREEBIES - again search the web for free things on line that you
an offer to your visitors. Then list your freebies page on the many
freebies directories. This gives you a LINK BACK.  Offer a free
download sheet for your customers. A color sheet for children.
Safety Tips for parents. 

4. NEWSLETTER - I do a monthly newsletter to 1000 parents
where I share articles, tips, recipes, and ideas on my area.  I also
offer a coupon code for a discount on one of my products and
promo new products in that issue. I use  yahoo groups to send
this out. Then I create page on my site for each newsletter. Then
I create a newsletter directory for a year s worth of newsletters.

5. RESOURCES - Create a page listing resources your customers
might like. Keep it relevant to your site and target audience.  What
information would your target audience be looking for.

6. FREE E-BOOKS to download. Write it yourself or get mine
http://www.mypreciouskid.com/downloads/50tips.pdf Lots of authors
will allow you to give away their e-book for free if you link to their
site too.

7. DONATIONS - DONATE a product as a prize for a contest on
another site. This gives you a LINK BACK. Often the owner will ask
the entrant to visit your site to answer a question. The winner gets to
try your products for free and may come back to order again.
       
8. LINK SWAP - Do LINK exchanges with other web sites that
have similar customers. Create a LINKS page where you put other
sites text link and description. Create a LINK TO US Page with a
form they can fill out to be added to your site.

9. AFFILIATE - Offer an free affiliate program. Mtracker offers free
tracking at
http://www.mals-e.com  See mine at
http://www.mypreciouskid.com/affiliate.html
And affiliate program allows you to pay a commission to other sites
for selling your products.

10. BROWSER EXCHANGE - Do browser open exchanges like
http://www.wahmhits.com or others that target your audience. This
puts your site in front of other site owners. My site ahs gained
13,000 views this way.

11. DOMAIN EMAIL - Use your URL email for all correspondence.
People will remember what my url is when I use
Kay@mypreciouskid.com rather than kay@yahoo.com

12. DOMAIN - Get your own domain name URL.
http://www.mypreciouskid.com is more easily remembered than:
http://members.hypermart.net/mypreciouskid.com/index.htm  Domains are only $8 a year a well worth the investment. To be looked at as a professional
business, your own domain name I a must. 

13. ADVERTISING - Use your advertising dollars wisely. Be sure
you are reaching your targeted audience. Get listed in directories
with high traffic and targeted markets. Barter advertising space with
other sites.

14. NICHE - Find your niche and stay with it. Become an expert
on one topic rather than every topic. Expert of one is better than
mediocre of many. Do what  you do well!!

15. NAVIGATION - Make sure your web site directs your traffic to
where you want them to go. Is it easy to navigate? Do they know
where to go to find what you sell? Have you given them reasons to
buy from you? Do they know how? Have your contact info on
EVERY page including an email link. Have a privacy policy. Help
them feel they can trust you.

16. CUSTOMER COMMENTS - Add customer comments that
give new customers a peace of mind in buying from you. Include the
comment maker’s web address or email if possible so they can verify
them. Ask every customer to write a product review in exchange for
a discount on their next purchase.

17. ARTICLES - Write articles on your subject of expertise. Offer
them to newsletters, web sites, and ezines. Your bio line at the end
will include your web site and bring added traffic and increase your
notoriety as an expert in your field.
Mine are at
http://www.mypreciouskid.com/articles.html

18. PRESS RELEASE - Write a press release or have it written.
Submit it to all your state radio, TV and newspapers. Post it on your
site. Often you can barter for this service. The best press release
writers also have the ability to submit it for you as well.

19. SITE MAP - Create a small site map summary as text links
on the bottom of your page. Make it easy for your customers to
find what they want on your site. Each key word should link to
that subject on your web page.

20. OFFLINE CONTACTS - Make 10 offline contacts every
day. When you a meet a person give them something that puts
your URL in their hands. Business card, coupon pack, sample,
etc. These offline contacts will bring online traffic. Most people
selling online forget this OFFLINE population they meet every
week.

Remember that you are competing with several million other
web sites. All these things work but take time. Online marketing
is about those who stay with it, work diligently and consistently
and build their business both online and offline by creating
community with others. What you do today may make an impact
4, 6 or 8 weeks from now!
       
More ARTICLES about business, parenting, adoption,
homeschool and more by Kay Green!
http://www.mypreciouskid.com/articles/index.html
       
Kay Green
*********
http://www.MyPreciousKid.com
http://www.123HomeBusinessGuide.com

Kay’s sites have a wealth of information pertaining to starting,
and maintaining a work at home business, and how to make it
successful.  Be sure to give her sites a  visit!

Elena
Posted by: Elena AT 02:22 pm   |  Permalink   |  Email
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