Are you involved in marketing groups and affiliations? If so, do you have a profile and photo posted with those organizations? What does it look like? Is it a professional looking photo, or a candid shot? Is it a shot of you with other things cropped out of the background?
A professional photograph used in your profile should be professional. It should have a blank background, and a professional pose. This photo is going to be the first impression of you and your business. The more professional, the better.
You can often take, or have someone take your own. However, for a REALLY nice photo, it sometimes pays to have a professional photographer take it.
An example of a really professional and classy photo service is Dallas photographer Mark Oristano. His photography is very professional.
If you look at the website for his Dallas headshots you can see how his use of background, lighting, and mood set the tone for his headshots. You can see his portfolio of work is outstanding and very professional. A photographer with a portfolio like his would be a great choice if you are in the market for a professional photograph. He has much experience with taking executive photos.
In a nutshell, if you choose to go with a professional photographer be sure to look over their credentials, their portfolio, and discuss with them your needs and your budget. Whether you choose to take your own, or go with a professional photographer, the photo should tell who you are and show your professionalism.
