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Scentsy
Work at Home Mom 
Monday, May 21 2007

Are you involved in marketing groups and affiliations?  If so, do you have a profile and photo posted with those organizations?  What does it look like?  Is it a professional looking photo, or a candid shot?  Is it a shot of you with other things cropped out of the background?

A professional photograph used in your profile should be professional.  It should have a blank background, and a professional pose.  This photo is going to be the first impression of you and your business.  The more professional, the better. 

You can often take, or have someone take your own. However, for a REALLY nice photo, it sometimes pays to have a professional photographer take it.

An example of a really professional and classy photo service is Dallas photographer Mark Oristano.  His photography is very professional. 

If you look at the website for his Dallas headshots you can see how his use of background, lighting, and mood set the tone for his headshots.  You can see his portfolio of work is outstanding and very professional.  A photographer with a portfolio like his would be a great choice if you are in the market for a professional photograph.  He has much experience with taking executive photos.

In a nutshell, if you choose to go with a professional photographer be sure to look over their credentials, their portfolio, and discuss with them your needs and your budget. Whether you choose to take your own, or go with a professional photographer, the photo should tell who you are and show your professionalism.

Posted by: Elena AT 11:37 am   |  Permalink   |  Email
Monday, May 14 2007
Hi Guys!

Happy Monday...  :)  Hope you all are having a great day...

I was sitting here over the weekend opening mail with one of those little plastic mail openers and it got me thinking...  That mail opener was one I got in a welcome package when we first moved here.  It has the name of a local realtor on it.  Do you use promotional items like this in your ad efforts?  If not, you should give it a try!

I have kept this little main opener in my desk since we moved here almost two years ago.  Why?  Because it is useful.  Would I have kept this company's business card that long?

Probably not.

Sometimes, using something useful as a promo item (rather than a business card) can keep your business and your products on your customer's minds all the time.

Using this approach is more costly than say using a business card, but in some situations that extra expense is worth it. 

Here is one good source for business promotional items.  This site has everything promotional under the sun!  From mousepads to golf balls, to drink cups, pens, and just about anything in between - it is a great place to get ideas for that promotional item that will set you apart from the others.  This site even does graphic design and t-shirt printing!

Promo items are great to use for:

* Convention Giveaways
* New customer order add ins
* Customer Incentives (nicer promo items should be used for this)
* Welcome Wagon Basket Giveaways - see if your town does these
* Realtor Move In Basket Giveaways (check with your local realtor)
* Carnival/Fair/Craft event Giveaways

There are LOTS of ways to use these items.  Set aside some of your expense budget and try to use these in a marketing initiative.  You just might be surprised at the results!
Posted by: Elena AT 09:46 am   |  Permalink   |  0 Comments  |  Email
Wednesday, May 02 2007
Hey all!

I have decided to make some general changes to the newsletter, so it is going on hiatus for a bit.  We are going to be putting up a Member Roll Call though for my members who have great specials and opportunities to share.  Look for that in the next week or so.

Also in the works:  FULL PAGE advertising!  We haven't had that available to anyone other than Platinum Sponsors here at DirectSalesMoms.com.  That is going to change next week.  Starting next week (May 7th) we are going to do one page ads (GREAT for search engine placement of your business) for one consultant per company.  These are going to go on a Paypal Subscription basis for $25 per quarter.

NOTE:  If there is a Platinum Partner on site from your company, we won't be able to do a one page ad for your company. 

This is a great way to get that one page advertising within budget for more people...

So stay tuned - that Paypal subscription link is going to be up soon!  :)

Elena

Posted by: Elena AT 08:56 am   |  Permalink   |  0 Comments  |  Email
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